Cannabis has been pegged as the newest multi-billion dollar industry that is as revolutionary as the internet. If you’re paying attention, you’re excited, because the plant that’s sparking the revolution is transformative, healing, and full of possibility for anyone from the canna-curious to those more medically inclined. You want to bring your experience, excitement, and community to a meaningful, long-term business in the new space. But loads of questions keep haunting you…
Starting up a cannabis retail store is confusing, no matter whether your dreams are a national chain or a one-stop-mom-and-pop. CannaReps helps you plan your dream business using a workshop format where you get to test out your ideas. In the Dispensary Business course, you get access to fast-paced and in-depth guidance, collaboration, expertise, and test environment that’ll give you the jumpstart you need to take your next steps to dispensary superstardom.
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Setting Up Systems for Profit
If you don’t know your money—margins or forecasts—you can’t know your business.
We help you understand the industry benchmarks so you can define your KPIs and know exactly when you’re scraping by and when you can afford to give everyone a bonus. What your profit model looks like determines everything.
Impress on First Sight
A first impression can either turn into a lifetime relationship, or a one-day disappointment.
Your dispensary is more than how it looks, the way you place your products, or even the way you design your store. It’s about the multi-sensory impression you leave with your customers.
How to Get Raving Customers
How do you keep customers hooked after the first transaction?
We help you understand what the best dispensaries do right by digging into consumer insights, customer service models, and long-term, sustainable marketing plans, so you can steer clear of new-canna-business wrongs.
Minimizing Risk, Maximizing Compliance
There’s no straightforward formula for success when the rules are still being written.
Legal documents are a start, but there’s nothing more dependable than the 20+ years of real-life experiences of our award-winning instructors.
Reverse-Engineering a Powerful Culture
Great culture is invisible: you just trust the branding, the values, and the people in that company.
One of our biggest goals is to help you build an aligned business: starting from your core values and ending with a culture that invites community.
Curating Your Cannabis Menu
Planning any menu takes effort: nevermind when you’re serving a lot of newly curious customers.
We help you find out people’s pain and pleasure points (their cannabis WHY) so you can curate a cannabis menu that answers everyone’s needs before they ask.
Julie only works with passionate people, which is why she ended up as CEO at CannaReps, after 13 years of award-winning stints at Aura Cannabis, Apple, Rogers, and Canon. Breaking barriers comes naturally to Julie, who was the first female Apple Expert in Canada, and the GM that led Aura Health Studio & Dispensary to win Lift awards 3 years in a row, as well as receive the first compassion club business license in Vancouver. She’s the sort of deadline-driven creative who’s hungry for better companies and more compassionate practices in the world and in cannabis.
Long story short, Julie’s the sort of go-getter that you need on your team and as your coach, which is why her expertise in the Dispensary Entrepreneur Course has been lauded left, right, and center by students.
CannaReps business course removed the guesswork from engaging in this new market. CannaReps demonstrates that knowledge and skill will create winners in this business, even for those with limited resources. CannaReps can provide the right tools for entrepreneurs in a market that will see the next Google or Apple.
— Marcus Henry Weber
Novice, intermediate or expert–regardless of your cannabis knowledge, CannaReps will educate you, engage you and leave you feeling excited and better informed for your part in the industry. Inspirational speakers, hands-on learning and a course unlike any other!
— Amy MacKay
My knowledge and confidence has increased. I could have gained this by working in a dispensary for a year or by taking your course for 3 days. Great value.
— Dale Flemming
CannaReps provided such an immersive, realistic view of opening a cannabis dispensary. Julie has a wealth of knowledge and picking her brain was truly eye-opening. Finally the course made me feel empowered to enter the industry as an advocate and leader.
— Terry Jacob
How much does it cost?
The 3-day course is an investment of $2,495 CAD, but provides a value of more than $10,000 in strategies and industry insights from top-tier cannabis strategists. You get:
- Customized, realistic operational budget models and proprietary sales forecast formulas ($2,000+ value)
- Strategic PR takeaways for managing crisis, marketing plans, and promotion strategies within legal limitations ($7,500+ value)
- Feedback on your cannabis menu curation that supports and informs your inventory management plan (~$20,000 in savings for past students)
- Mock dispensary experience to help identify gaps, forecast any issues, and visualize your processes at work (~$indispensable)
Is this really for me?
If you’re aware of and comfortable with the creativity, hard work, and grit involved in this newly legal industry and want to bring your passion to life, build a community that cares and helps, and love learning in an ever-changing environment, this is the right course and career for you. We give you solid, proven, evidence-based data backed up by 20+ years of dispensary and industry experience so you leave the class with all the right information to make the right decision for you.
Do you offer group discounts?
We offer group discounts for groups of 2+! Bring your business partners, store managers, procurement teams, and anyone involved in the set-up and ongoing maintenance of your new business that would benefit from an insider look at the processes you’re envisioning. Our discounts mean that you don’t have to leave anyone behind!
Send an email to email@example.com to find out more about this offer.