Dispensary Entrepreneur Course

Build the ultimate dispensary experience in 3 days

Create your foolproof, legal business plan for the new cannabis economy

The bootcamp run by industry veterans you can’t afford to miss

Cannabis has been pegged as the newest multi-billion dollar industry that is as revolutionary as the internet. If you’re paying attention, you’re excited, because the plant that’s sparking the revolution is transformative, healing, and full of possibility for anyone from the canna-curious to those more medically inclined. You want to bring your experience, excitement, and community to a meaningful, long-term business in the new space. But loads of questions keep haunting you…

  • How much does it cost to start-up a dispensary?
  • What’s the right way to navigate the regulations and licenses?
  • How do I stand out from the hundreds of dispensaries nearby?
  • How do I stock the right products for my community?

Starting up a cannabis retail store is confusing, no matter whether your dreams are a national chain or a one-stop-mom-and-pop. CannaReps helps you plan your dream business using a workshop format where you get to test out your ideas. In the Dispensary Business course, you get access to fast-paced and in-depth guidance, collaboration, expertise, and test environment that’ll give you the jumpstart you need to take your next steps to dispensary superstardom.

We’re the cannabis business plan bootcamp for you.

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What you’ll learn

A condensed 3-day course to put your plans to paper for the ultimate dispensary experience
Setting Up Systems for Profit

If you don’t know your money—margins or forecasts—you can’t know your business.

We help you understand the industry benchmarks so you can define your KPIs and know exactly when you’re scraping by and when you can afford to give everyone a bonus. What your profit model looks like determines everything.

  • Mock dispensary sales planning formulas
  • Practice safely now, succeed later
  • Immediate feedback
Impress on First Sight

A first impression can either turn into a lifetime relationship, or a one-day disappointment.

Your dispensary is more than how it looks, the way you place your products, or even the way you design your store. It’s about the multi-sensory impression you leave with your customers.

  • Maximizing first-visit potential
  • How to create a welcoming atmosphere
  • Being the only real option
How to Get Raving Customers

How do you keep customers hooked after the first transaction?

We help you understand what the best dispensaries do right by digging into consumer insights, customer service models, and long-term, sustainable marketing plans, so you can steer clear of new-canna-business wrongs.

  • Fostering loyalty from the first shop
  • What the best dispensaries do
  • Toolkits for raving reviews
Minimizing Risk, Maximizing Compliance

There’s no straightforward formula for success when the rules are still being written.

Legal documents are a start, but there’s nothing more dependable than the 20+ years of real-life experiences of our award-winning instructors.

  • De-escalating customer complaints
  • Safety and security systems you can’t live without
  • The ins-and-outs of working with the government
Reverse-Engineering a Powerful Culture

Great culture is invisible: you just trust the branding, the values, and the people in that company.

One of our biggest goals is to help you build an aligned business: starting from your core values and ending with a culture that invites community.

  • From values > culture > success
  • Sustainable business models
  • Simple steps to attract passionate ambassadors
Curating Your Cannabis Menu

Planning any menu takes effort: nevermind when you’re serving a lot of newly curious customers.

We help you find out people’s pain and pleasure points (their cannabis WHY) so you can curate a cannabis menu that answers everyone’s needs before they ask.

  • Manage your inventory & your profit (is the same thing)
  • Speaking your customer’s language
  • Education as the centre of your service

You’ll leave with

A 10-step success plan
to help you craft the ultimate dispensary experience (used by award-winning dispensaries & managers in Canada)
Best practices
for determining key metrics for success, how to set up your store for your target clients, what to offer to get people hooked, and how to get raving reviews
A competitive business model
that is authentic to you and resonates with your customers and employees
A sales forecast formula
to determine your inventory budget and potential sales revenue
Ongoing support and connections
to help open otherwise stubborn doors to government, financial institutions, and advisors
A strong grasp on the latest legislation
so that you’re not fumbling around for answers

A plan. A way forward. And the confidence to take your next steps.

A 3-month countdown operation checklist
of “Need-To-Dos” that every store manager needs to have

Your instructor

Julie Domingo
Julie Domingo, CEO of CannaReps

Julie only works with passionate people, which is why she ended up as CEO at CannaReps, after 13 years of award-winning stints at Aura Cannabis, Apple, Rogers, and Canon. Breaking barriers comes naturally to Julie, who was the first female Apple Expert in Canada, and the GM that led Aura Health Studio & Dispensary to win Lift awards 3 years in a row, as well as receive the first compassion club business license in Vancouver. She’s the sort of deadline-driven creative who’s hungry for better companies and more compassionate practices in the world and in cannabis.

Long story short, Julie’s the sort of go-getter that you need on your team and as your coach, which is why her expertise in the Dispensary Entrepreneur Course has been lauded left, right, and center by students.

Our. students. love. us.

Ready to build your friendly, neighbourhood budtending empire?


How much does it cost?

The 3-day course is an investment of $2,495 CAD, but provides a value of more than $10,000 in strategies and industry insights from top-tier cannabis strategists. You get:

  • Customized, realistic operational budget models and proprietary sales forecast formulas ($2,000+ value)
  • Strategic PR takeaways for managing crisis, marketing plans, and promotion strategies within legal limitations ($7,500+ value)
  • Feedback on your cannabis menu curation that supports and informs your inventory management plan (~$20,000 in savings for past students)
  • Mock dispensary experience to help identify gaps, forecast any issues, and visualize your processes at work (~$indispensable)
Is this really for me?

If you’re aware of and comfortable with the creativity, hard work, and grit involved in this newly legal industry and want to bring your passion to life, build a community that cares and helps, and love learning in an ever-changing environment, this is the right course and career for you. We give you solid, proven, evidence-based data backed up by 20+ years of dispensary and industry experience so you leave the class with all the right information to make the right decision for you.

Do you offer group discounts?

We offer group discounts for groups of 2+! Bring your business partners, store managers, procurement teams, and anyone involved in the set-up and ongoing maintenance of your new business that would benefit from an insider look at the processes you’re envisioning. Our discounts mean that you don’t have to leave anyone behind!

Send an email to info@cannareps.ca to find out more about this offer.

Upcoming Courses

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