Cannabis Sommelier | CannaReps

Cannabis Sommelier Certification

Empower yourself with
a deep understanding
of cannabis

and guide people effectively and responsibly

Don’t get caught with spreading misinformation and become empowered with powerful product recommendations for the people you want to help.

Webinar Experience
The ultimate free cannabis education and goodie giveaway

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Canada’s 1st and ONLY Cannabis Sommelier Certification.

Recognized by the industry, made for professionals and the passionate connoisseur.

Credible education you can rely on

  • It’s hard to stay on top of all the evolving cannabis research and knowledge. We dispel any misconceptions and make it clear for you to understand cannabis like an expert.
  • Our advanced education goes beyond “common knowledge” and trains you on PRACTICAL SKILLS so you can demonstrate expert product knowledge and help people effectively & responsibly

Interactive education provided by industry experts

  • Do you find reading long articles and attending lectures boring? Traditional instruction doesn’t work, especially with cannabis lovers. We connect real cannabis products with fun and interactive activities for an enjoyable educational experience
  • With 20+ years of experience pioneering the industry as award winning retailers, growers, product makers, and researchers, the CannaReps team combines insights from science, product knowledge, art, culture, and the consumer experience.

Connect with our Community with LIVE Q&A sessions

  • Have you faced stigmas and judgements in your cannabis journey? Join our community of passionate industry professionals and consumers to dispel misinformation, share insights, and connect. We meet online every 2 weeks!
  • Trusted by over 70 cannabis organizations around the world

Cannabis Sommelier

is a trained and knowledgeable cannabis guide that has mastered product appreciation and best practices.



Quality Grading

Ancestry ID

Production Methods


  • Positively impact lives and provide effective and safe product recommendations for all types of consumers in an approachable manner
  • Demonstrate expert knowledge of cannabis and its history, ancestry, and culture
  • Be able to interact easily with anyone on the subject matter including cannabinoid potency, terpene ratio, ancestry, bud integrity, production method, and quality.
  • Have the ability to explain the factors that lead to cannabis quality and detect quality issues
  • Clarify many misconceptions about cannabis and properly categorize a cannabis menu beyond ‘Indica’ and ‘Sativa’
  • Understand and articulate aromatic descriptors and tasting notes associated with different cultivars
  • Use compliant language to represent the cannabis industry in a responsible way.

Our Cannabis Sommeliers LOVE our tools and techniques,
and positively impact lives everyday

“Novice, intermediate or expert–regardless of your cannabis knowledge, CannaReps will educate you, engage you and leave you feeling excited
and better informed for you part in the industry. Inspirational speakers, hands-on learning and a course unlike any other!”

Trusted by over 60 Cannabis Companies Around the World

Enroll now as an Early Adopter to take advantage of our promotional pricing.

Tuition increases on September 1, 2020 as the Early Adopter program ends

For Individuals

(single registration)

Self-guided, interactive online learning

Go at your own pace: certify yourself in 1 day, over a weekend, or take as long as you like!

What you get in the program:

  • 8+ hours of engaging videos and demonstrations
  • Cannabis Sommelier Toolkit ($30 value) shipped to you
  • Fun & interactive hands-on activities with focus on sensory skill development
  • Cannabis Sommelier Student Workbook and curated resources
  • Lifetime Level 1 online course access— available on desktop, iOS and Android mobile devices with an internet connection
  • Cannabis Sommelier Level 1 Certificate of Completion

Plus live biweekly Q&A sessions with our instructors for 6 months. Conduct product reviews, discuss the latest trends in the market, and get extra bonus insights!

Team Training

(6+ students)

Easy employee onboarding for your company

Delivering a consistent and confident customer experience is key to creating trust. Your reputation and building referrals is created on the customer’s initial impression of your team’s knowledge and helpfulness. Don’t let your team be left behind with the most up-to-date cannabis knowledge.

Employees come and go, but that doesn’t mean you have to repeat yourself in product knowledge training. 

In addition to everything for the individual user, you get:

  • Manager view to track user progress
  • Quiz scores
  • Completion status
  • Onboard and offboard staff on-demand as you grow

Industry professionals benefit greatly in our Q&A sessions as we build our community and network.

Private Customized Webinar

(up to 20 students)

Certify your entire team in 1 day!

The preferred team building and employee onboarding training experience where we customize the content to your company’s needs. 

Your entire team can learn all at once, and ask instructors live questions throughout the day.

  • LIVE private & customized 8-hour interactive webinar
  • Cannabis Sommelier Kits for your entire team
  • Follow along with our Cannabis Sommelier Student Workbook and curated resources
  • Includes lifetime access to online resources & slides
  • 1-day certification for your entire team

FREE access to Q&A sessions and industry expert insights, plus network with a community of consumers, retail & B2B sales for 6 months.

Ready to customize your private webinar?

What you’ll learn:
Cannabis Sommelier
Level 1 Certification Program

Cannabis Ancestry, History & Culture

Learn how to give appreciation and respect to the ancestry, histry and culture of cannabis from around the world.

Botany & Biochemical Constituents

Be able to identify plant Break down the various cannabinoids and chemicals that the plant can produce.


Learn the solvent free and solvent based extraction methods can produce, and the potency ranges of each product type

Consumption Methods

Learn to provide safe guidance with each consumption method

The Endocannabinoid System

Learn about the endocannabinoid system and entourage effect. Gain and understanding of why cannabis effects people differently and the medical contraindications for cannabis use

Quality assessment

Learn how to distinuish between low, medium and high qulity cannabis.

Identify potential issues with bud contamination and problematic bud

Best Practices for Providing Guidance

Learn the compliant language and approach on how to guide a cannabis consumer safely and effectively

Learn anywhere, anytime, and join us in our LIVE Q&A sessions

Previously offered face-to-face in a classroom setting, we’ve made the decision to move Cannabis Sommelier Level 1 online in light of the current global pandemic.

What you get in the Cannabis Sommelier Level 1 program:

  • 8+ hours of engaging videos and demonstrations
  • Cannabis Sommelier Toolkit ($30 value) shipped to you
  • Fun & interactive hands-on activities with focus on sensory skill development
  • Cannabis Sommelier Student Workbook and curated resources
  • Lifetime Level 1 online course access— available on desktop, iOS and Android mobile devices with an internet connection
  • Cannabis Sommelier Level 1 Certificate of Completion

Plus live biweekly Q&A sessions with our instructors for 6 months.

  • Join a community of enthusiasts and converse about cannabis at an expert level
  • Get expert insights, cannabis product reviews, and exclusive bonus content

While we are providing almost everything you need to learn including shipping you a Cannabis Sommelier Toolkit, and giving you access to digital resources, please note that we recommend you acquire your own cannabis for the best learning experience. A list of recommended cultivars will be e-mailed to you after you complete your enrolment.

This course is for you if you are...

  • Passionate about cannabis
  • Want to deepen your knowledge and DO something to HELP people in their cannabis journey
  • Get clarity for your own personal consumption
  • Desire to or currently work in the cannabis industry and move the industry forward
  • Humble to know what you know today might be outdated or not true and be willing to receive new information

This is NOT for you if are:

  • Skeptic and believe that cannabis does NOT improve lives
  • Under the legal age in your province or state
  • Believe that cannabis is reserved for “stoners” and should be criminalized and illegal

Meet your course instructors


Adolfo Gonzalez C. , Headmaster

The master educator of the CannaReps crew, Adolfo brings 18+ years of experience as a grower, community organizer, researcher, and consultant in the cannabis industry. Whether you’re an eager student or an industry veteran, Adolfo inspires people to adopt the ‘eternal learner’ mindset when it comes to cannabis because he believes that it can change lives and help communities heal when we treat the plant and its users with respect and understanding. Adolfo’s advocacy for dispensaries, clients, and deeper research in cannabis often see him at the head of the room, presenting his research and moving public policy forward. 

Julie Domingo, CEO of CannaReps

Julie Domingo, CEO

Julie provides exemplary cannabis education and helps cannabis companies deliver the ultimate customer experience. Breaking barriers comes naturally to Julie, as the first Canadian female Apple Expert trainer, and the pioneer that obtained the first cannabis compassion club business license in Canada, while winning Lift industry awards 3 years in a row. As one of the rare women of colour CEO’s in the industry, Julie is humbly committed to removing stigmas, building community, and increasing industry standards for high-quality products and compassionate service.

Frequently Asked Questions

Is this really for me?

If you’re a beginner who’s curious about the budding industry, a current industry professional who’s looking to brush up on cannabis product knowledge, or an entrepreneur looking to expand their knowledge—this course is the right answer for you! We give you solid, proven, evidence-based data that is as up to date as possible so you leave the class with all the top information.

The Cannabis Sommelier Level 1 program is great for beginners as the content provides critical and foundational concepts to understanding cannabis. We have had many cannabis “newbies” take the course and by the end, they feel empowered and confident in understanding cannabis. As this is a comprehensive program, you don’t need to do any additional reading or study prior to the program.  A list of recommended articles, publications, and books to further your knowledge is provided in our references section.

How is this different than your in-person class?

Previously offered face-to-face in a classroom setting, we’ve made the decision to move Cannabis Sommelier Level 1 online in light of the current global pandemic. Which gives you three advantages: 

  1. A lower price point
    Cannabis Sommelier Level 1 is normally $480, but the online course is available for just $297. Tuition will increase on August 1, 2020.
  2. The convenience of going at your own pace
    Since the program is self-guided, you can pause, review a section, or take a break as life demands without losing access.
  3. Learn anywhere!
    The course content is accessible anytime from your computer or mobile device, as long as you have an internet connection. 

This is a hybrid of an online course and live training. The bulk of the course content is offered on our website where you get a combination of videos, hands-on activities, quizzes, and reference hand-outs. The live component is during our bi-weekly Q&A sessions where we will be reviewing content, conducting interactive quality grading sessions, providing expert insights to your questions, and a chance to connect with other passionate learners. This is a great networking opportunity as most of our students actively work in the cannabis industry. As a student, you get access to the live Q&A sessions for 6 months.

How long do I have access to the course? 

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

What materials will I need to complete the course?

While we are providing almost everything you need to learn including shipping you a Cannabis Sommelier Toolkit, and giving you access to digital resources such as handouts, reference tools, and reading material, please note that we recommend you acquire about 10 grams of cannabis for the best learning experience. This is not a mandatory requirement but highly recommended. Upon completion of your enrollment, we will e-mail you a list of recommended cultivars.

  • If you are not able to obtain cannabis, don’t sweat, you can still learn by watching our videos. When we conduct the activities, we provide demonstrations and detailed descriptions for you to observe and learn.  Just like a cooking show, you don’t need all the ingredients on hand to learn how to cook a dish.

I live in the USA/outside of Canada. I may or may not be able to access cannabis. Can I still take this course?

Yes, this course is available internationally, and we already have students across the USA and around the world. 

One of the hurdles that you may encounter is your ability to access cannabis depending on the laws applicable to your state or country. However, you don’t need to have cannabis on hand to enjoy the program, as you can still learn by watching us complete the demonstrations. Regardless of your ability to access cannabis, we send you a Cannabis Sommelier Kit. (The kit does not contain any cannabis)

Are group rates available for team training?

Bulk registrations for Cannabis Sommelier Level 1 can be purchased in quantities of 6 or more at $247 CAD. You’ll be sent unique codes to enroll each team member now or in the future as your team grows. Contact us at for more information.

How long does it take to complete online?

This is a self-paced course, with a total of 8-10 hours of instructional lessons. All the topics are broken down into mini-lessons so you can stop for a break after each lesson or activity. The best experience is to take the course in sequence as the course is designed in a building block style where each lesson is a foundation for the next. The last lesson ties in all the learning provided in previous sections. 

What if I am unhappy with the course?

We believe so strongly in our courses that you will gain knowledge and confidence about cannabis for your own consumption and guidance for others. If you feel that you are unsatisfied with the course content and that it did not add value to your understanding of cannabis, please contact us within 30 days and we will give you a refund minus the cost and shipping of the Cannabis Sommelier kit (valued at $30) as you get to keep it.

I am interested in taking Cannabis Sommelier Level 2, when will it be available?

We are considering offering parts of Level 2 content online such as the lectures and theories in the near future so please stay tuned. The interactive and sensory development components are impossible to conduct online as there is a large component of smelling and handling products. There are also regulatory restrictions preventing us from shipping out cannabis products and we must adhere to them. 

Level 2 is a very fun and interactive experience, where it is worth meeting and learning with other cannabis community members. The activities we have designed include group work and the discussions among the students are very valuable to cement your learning. We hope to be able to host Level 2 sessions in select cities across Canada this fall.

Be sure to subscribe to our mailing list for course date announcements.


Age verification required to ensure students are of legal age to access Cannabis. 18+ in Alberta, 19+ in all Canadian provinces (except Quebec), 21+ in Quebec, and the USA.