About Us

Cannabis industry pioneers who have your back

Trusted by over 1,500 students around the world

Our focus on spreading true, honest, and accurate information about cannabis to those who need it most powers every decision we’ve ever made at CannaReps. It’s the reason we began, the reason we fought through the risk and stigma, and the reason other industry pioneers trust the knowledge we’re trying to pass on. We didn’t start this because it was a great business idea. We started it because we saw a huge information gap that was hurting the communities we loved.

With our combined 20+ years of experience working in the industry as activists, researchers, growers, dispensary operators, and brand ambassadors, we provide a personalized and insightful approach to our education. With a true grassroots approach, the Cannabis Sommelier Course is the first of its kind in Canada featuring insights made to fit our local culture and industry.

Our Mission

Our mission is to inspire mindful cannabis appreciation through product knowledge, science, and cultural understanding so that industry professionals become confident in their messaging to their clients, and consumers can make informed, responsible decisions for their well-being and/or for their cannabis ventures.

The unfortunate reality

Consumers ultimately want a well-informed experience

The Solution

The People We Impact

Over the past 4 years, CannaReps has trained over 1500 people with 700 graduates obtaining the Cannabis Sommelier certification. Learning topics include cannabis product knowledge, science, history, culture, safe-use guidelines, and compliance. Our alumni are able to apply their newfound knowledge and skills in the cannabis industry as:

Trusted by over 60 Cannabis Companies Around the World

Meet Our Team

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Adolfo Gonzalez, Founder & Headmaster

The master educator of the CannaReps crew, Adolfo brings 18+ years of experience as a grower, community organizer, researcher, and consultant in the cannabis industry. Whether you’re an eager student or an industry veteran, Adolfo inspires people to adopt the ‘eternal learner’ mindset when it comes to cannabis because he believes that it can change lives and help communities heal when we treat the plant and its users with respect and understanding. Adolfo’s advocacy for dispensaries, clients, and deeper research in cannabis often see him at the head of the room, presenting his research and moving public policy forward.

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Julie Domingo, CEO/Principal

Julie provides exemplary cannabis education and helps cannabis companies deliver the ultimate customer experience. Breaking barriers comes naturally to Julie, as the first Canadian female Apple Expert trainer, and the pioneer that obtained the first cannabis compassion club business license in Canada, while winning Lift industry awards 3 years in a row. As one of the rare women of colour CEOs in the industry, Julie is humbly committed to removing stigmas, building community, and increasing industry standards for high-quality products and compassionate service.

Mike Chyczij, Living Soil Master Grower at CannaReps

Mike Chyczij, Master Grower

Mike brings over 20 years of experience cultivating cannabis. His methodologies have taken numerous twists and turns as new technologies—in conjunction with more accepting social attitudes toward the practice—have emerged over the course of time. Mike’s primary source of inspiration is rooted in the diverse range of expressions in Cannabis varieties currently extant, their lineages, and the potential of this plant to express itself in unimagined ways, moving forward. In addition to a profound respect for the plant, Mike’s time at University of Toronto (Department of Anthropology) has calcified his appreciation for the ethnological and historical underpinnings of Cannabis cultivation and culture globally.

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Sharon Singh, Student Services Manager

Sharon brings a broad range of communications and business operations experience to CannaReps. Having co-founded and managed her own business for over a decade, Sharon now uses her insightful and tech-savvy 'Jack-of-all-trades' abilities to enhance every step of our student experience. Since seeing the difference cannabis makes in her own life and others, Sharon is driven to see a normalized cannabis future that is accessible, diverse, and inclusive.

Why CannaReps?

CannaReps students learning in class

Interactive classes = endless community connections

Our interactive classes give you the confidence that you’re getting legitimate information, first-hand. Not only that, but we help you meet others canna-curious folks to stay connected with in the future.

Tested industry knowledge

We’ve been working in dispensaries, on research
projects, and in the cannabis space with scientists
and industry giants for over 20+ years. Our goal is
to use our experience to give you that personalized
step-up that you’re looking for.

Real products, real learning

We dive deep into product knowledge because if
you’re not getting deep into the bud, you’ll never
know what you’re talking about. You won’t find this
crucial hands-on experience anywhere else.

Connected network of success partners

Our industry connections and CannaReps partners will help you get started,
whether you’re looking to open a dispensary or find a fascinating new job.

Cannabis culture & tradition

There’s more to understanding cannabis than the science. We educate from our activist roots so that you can appreciate and honour the history of the plant and the people that have built the industry to where it is today.

Ready to Elevate Your Knowledge?

Welcome to CannaReps!

Please read and submit the following Waiver & Release to continue your enrolment confirmation.

WAIVER & RELEASE (the “Release”)

This event is conducted by CannaReps Consulting Ltd. (“CannaReps or Company”). Please read and submit below.

I am an attendee at an event hosted by CannaReps (the “Workshop“). I release CannaReps from any and all liability, claims, demands, actions and causes of action whatsoever arising out of or related to any loss, damage or injury, including death, that may be sustained by me while participating in the Workshop.

I understand and agree that:

  • Any cannabis or cannabis products that I bring to the Workshop is from my personal supply and was lawfully purchased.
  • I will not possess in excess of thirty (30) grams of cannabis, unless I am lawfully permitted to possess more under the applicable regulations. If I am in possession of medical cannabis, I will not share my medical cannabis.
  • I will not distribute, sell, display, consume, or lose custody of the cannabis or cannabis products that I bring to the Workshop and will adhere to all applicable laws, and regulations.
  • Any promotional material I bring to the Workshop is in accordance with the applicable laws, and regulations. I will include the promotion of the safe consumption of cannabis.
  • CannaReps reserves the right, in its sole discretion, to eject, disqualify, or remove any exhibition or person for the contravention of any applicable laws and regulations.
  • The use of cannabis or cannabis products may impair your judgment, ability to react. By law, you should not drive or operate heavy machinery while under the influence. Please read the statutory rules and regulations surrounding cannabis in your jurisdiction for clarification.
  • Any advice or recommendations given by CannaReps is for informational and educational purposes only and CannaReps does not warrant or guarantee the completeness or correctness or the information provided.
  • I freely and voluntarily accept and fully assume all such risks, dangers, and hazards associated with attending the Workshop.
  • I certify that I am over the age of 19. This Release shall be effective and binding upon my heirs, next of kin, executors, administrators, assigns and representatives in the event of my death or incapacity.

CONFIDENTIALITY

Any confidential or proprietary information or material relating to the Company’s operations or business which I obtain from the Company or its officers, employees, agents, suppliers or customers or otherwise by virtue of my participation with the Company or by the Company’s predecessor. Confidential or proprietary information or material includes, without limitation, the following types of information or material, both existing and contemplated, regarding the Company or its parent, affiliated or subsidiary companies: corporate information, including contractual licensing arrangements, plans, strategies, tactic, policies, resolutions, patents, trademarks, printed or digitized materials, handouts and brochures. Including any marketing information including sales, investment and product plans, customer lists, strategies, methods, customers, prospects and market research data. Including trade secrets; technical information, including drawings, designs, personal information (the “Confidential Information”).

I understand that the copyright and proprietary interest of any material provided to me belongs to CannaReps. All shared experiences from the Workshop are to remain confidential and private. I agree not to disclose any of the information learned during the Workshop outside of the Workshop except with others who attend the Workshop. I will not use any audio or video recording equipment during the Workshop, unless CannaReps approves of the recording and filming by providing prior written consent. I understand that any audio or video recording made during the Workshop is the property of CannaReps. I will not use CannaReps’ information for business or commercial purposes, without first obtaining the prior written consent of CannaReps.

INTELLECTUAL PROPERTY

I understand, acknowledge and agree that all copyright, trademarks, trade secrets, intellectual property rights, and any other rights arising from any designs, and all of the work products and materials conceived, developed or created by the CannaReps and any rights ancillary thereto (collectively, “Intellectual Property Rights”) which were solely or jointly with others, conceives, designs, creates, derives, develops or makes in the course of or in connection with the work with CannaReps shall belong solely to CannaReps. If you haven’t already, you shall promptly disclose to CannaReps in writing any and all Intellectual Property Rights, conceived, created, derived, developed or made in the course of or otherwise in connection with my participation with CannaReps, whether alone or with others, and whether during work shop hours or through the use of facilities and properties of CannaReps.

INDEMNITY

I agrees to indemnify and hold harmless CannaReps, its officers and directors, employees and its affiliates and their respective successors and assigns and each other person, if any, who controls any thereof, against any loss, liability, claim, damage and expense whatsoever (including, but not limited to, any and all expenses whatsoever reasonably incurred in investigating, preparing or defending against any litigation commenced or threatened or any claim whatsoever) arising out of or based upon any false representation or warranty or breach or failure by me to comply with any covenant or agreement made by me herein or in any other document furnished by me to any of the foregoing in connection with this transaction.

CONSENT

Notwithstanding the immediately preceding paragraph, I consent to and grant CannaReps, the Workshop, and its assignees, the right to photograph and record me, my name, voice, appearance and likeness and other material furnished by me for use on trusted online media which include, but are not limited to, their website and social media pages. My hereby release said matter in perpetuity to CannaReps without prejudice and acknowledge that this consent is freely given without expecting compensation.

By submitting my email address below, I agree to receive electronic communication from CannaReps including personal course information, news, updates and promotions regarding CannaReps’ products. I understand that I can withdraw my consent at any time.

PRIVACY POLICY

Protecting your privacy is important to CannaReps. This Privacy Policy (“Privacy Policy”) set outs the ways in which we use your information and how we ensure its protection.

CannaReps will only collect personal information (“Information”) that will allow us to provide, enhance, market or improve our events and services. Information is collected by means of registration for any CannaReps sponsored event or service. Information collected may include name, age, gender, address, email address, payment information, and geographical information.

CannaReps may share Information. CannaReps retains the right to share Information and other statistics with our partners, prospective advertisers, and other third parties for the purposes of improving, protecting, enhancing, and promoting our events and services. CannaReps may also disclose information to our affiliates, agents, contractors, and service providers in order to facilitate the functioning and maintenance of our events and services. We will not sell any information to advertisers or other third parties.

This Privacy Policy only covers the treatment of Information and other non-identifiable information gathered by CannaReps. This Privacy Policy does not apply to the practices of any third-party services. CannaReps does not take responsibility for the content or privacy policies of any third parties. CannaReps recommends that you review the privacy policies of any third-party service providers or events you access, use, or register for through our events or services.

This Privacy Policy has been established to help you understand our commitment to protecting your privacy. CannaReps reserves the right, at any time, to change or replace any portion of our Privacy Policy. You will be notified of any changes, if we believe, they materially impact your experience at our events or services. Continued use of our services after any change to the Private Policy constitutes an acceptance of those changes.

By submitting this Release and providing Information during the registration process, including the Exhibitor’s Agreement, you consent to the collection and use of your Information for these purposes.

If you have any questions or concerns please email us at info@cannareps.ca.